7 Principles of Transformational Leadership by Hugh Blane

Author:Hugh Blane
Language: eng
Format: epub
Publisher: Career Press
Published: 2017-09-27T04:00:00+00:00

What’s Important to You?

Knowing the objectives and priorities of the people you want to persuade is a crucial second step. This requires putting aside our own self-interests and prioritizing what is important to the other person. When we know what is important to the other person, for example, balancing the need for innovation and growth with the need to continually infuse excellence into products near the end of their life cycle, we can better present solutions that help achieve that objective.

In the Projects Principle we discussed jettisoning methodology in favor of results. The case I made was that falling out of love with what you do and falling in love with making your clients, customers, and employees lives better for having worked with you is a game-changing mindset shift. The same holds true in the Persuasion Principle. The act of falling in love with understanding the objectives and priorities of the people who can help or hurt your project, your career, and the resources you have, is an incredibly persuasive act. When the message you broadcast is one of “Your priorities are as important to me as they are to you,” the quality of your relationships increases dramatically and leaves others not only open to what you have to say, but hopeful they can hear from you. You are now a strategic partner to the other person as opposed to the vendor or supplier of widgets.

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